Blue is the most common corporate colour.
69% of British three year olds can dentify the McDonalds golden arches.
By 2001 a third of all UK households will be single people living alone.
The smallest ‘A’ size of paper is A10 (26mm x 37mm)
McDonalds is the largest toy distributor in the world.
10% of people are online for more than 26hrs a week.
Nobody knows why a sheet of paper can be folded in half no more than seven times, regardless of its size or weight.
Honda’s much-admired ‘Cog’ television commercial of 2002 was successfully shot on take 608 after three months of trying.
Tiger Woods is forecast to become the world’s first sporting billionaire, the lion’s share coming from advertising and sponsorship deals.
The Superbowl is the most expensive television programme in which to advertise with a thirty second spot costing over $2 million.
The first television commercial to be screened in Britain was for Gibb’s SR toothpaste in 1955.
70% of people will walk out of a shop if the queue’s too long.
Campaign. Strategy. Target. Briefing. The advertising industry has always been partial to military language.
The British Airways winking eye TV commercial in 1988 was the first to cost over a million pounds to make.
'The trade of advertising is so close to being perfected that it is difficult to see how it can be improved upon.'
Dr Samuel Johnson, 1770.
Radio commercials are always half a second shorter than their duration to ensure they don’t run into each other.
Because research has proven that right hand pages get more attention, advertisers pay a premium for them. However, it is not understood why the eye falls to the right.
Press ad dimensions are always given height by width. However, poster measurements are written width by height.
Helmut Krone, an American creative who hated advertising conventions, pioneered the use of full stops in headlines. This in time became an accepted convention.
The fcuk campaign came about as a result of Trevor Beattie, an English copywriter, looking at their letterhead marked French Connection United Kingdom.
When a colleague suggested to David Abbott (one of the founders of Abbott Mead Vickers) he should get a laptop he ordered two, one for work and one for home.
Top British film directors Hugh Hudson, Alan Parker and Ridley Scott all started their careers at Collett Dickenson Pearce in the 1960s and 70s.
The term soap opera derives from American soap manufacturers who not only sponsored popular radio drama series in the 1930’s but made them as well.
Bicester has 6 Tescos. On London's Fulham Road there are ten.
75% of British people eat the same menu every week.
Marlboro was originally a female brand, its pink packaging changing to red with the launch of the cowboy campaign in the early 1950’s.
Piccadilly Circus is the world’s most expensive poster site (spaces cost upwards of £1 million a year) because of its frequent use in films, TV and other media.
Only 57% of all UK companies have marketing representation at board level.
By 2010 there will be 180,000 Avon ladies in Britain, more than the combined staff of the Army and Navy.
‘In the factory we make cosmetics, in the department store we sell hope.’
Charles Revlon.
China uses 37% of the world's cotton and 47% of its cement.
Over Christmas 2005 Sainsburys sold more bottles of champagne than it did tins of baked beans
In blind tastings, people prefer Pepsi. When they are brand aware people prefer Coca-Cola.
The largest advertisement in the world used to be on the roof of Middlesborough FC’s old ground, Ayresome Park.
In recent years, some American companies have created fake news stories about their products which have run on local TV stations. This has now become a national news story.
The Himalyan kingdom of Bhutan is the only country not to calculate Gross Domestic Product, instead preferring to measure Gross Domestic Happiness.
In the mid-19th century, George Eastman decided his new company should have a name that would be pronounced the same in every language. Kodak.
The world’s biggest-selling magazine is the same today as it has been for decades; Reader’s Digest.
More than one million Gideon Bibles are placed in hotel rooms every week.
In Britain’ we’re encouraged to eat five portions of fruit and veg a day. In Japan the figure is 10.
Karolyne Smith sold the right to tattoo an advertisement permanently on her forehead to GoldenPalace.com for $10,000.
According to a Mintel survey, a quarter of British people admit to being addicted to clothes shopping.
The Queen has an iPod. But Bill Gates doesn’t.
The BBC website has more than 3 million pages.
OK is the most recognised word in the world. Second place goes to Coca-Cola.
Of the world’s 100 largest economies; 49 are countries, 51 companies.
It is estimated that 10% of Europeans are conceived on IKEA beds.