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We won’t be offended if you go straight to the client
and services list as a short cut to finding out
what it is we do.
But for those sticking with the longhand version it should come as no surprise
to find that our approach revolves around three factors:
Understanding - Gaining a clear insight into the product, the
market place and the consumer.
Strategy - Developing a plan to achieve defined objectives
based on professional experience, intellectual rigour and proven marketing
practice.
Ingenuity - Transforming our strategic thinking into ideas
which arrest people’s attention, convey compelling messages and earn a
response.
We call this process applied creativity - a marketing led approach to the
creation of distinctive communications.
What really sets Factor 3 apart however is how we do what we do.
Client centric servicing means our response is tailored to meet individual
business requirements; developing or shaping our systems, structure or staffing
to deliver the agency service each client requires.
By way of example, Pegasus Retirement Homes has outsourced its marketing
department into Factor 3 to streamline administration, improve control and
drive efficiencies.
For LivingWell health clubs, we jointly developed an online purchasing
system for marketing material to better control and co-ordinate the
communications of 80 health clubs.
For Lloyds TSB we employed temporary staff to complete an intensive literature review
project to tight timescales.
We offer a through-the-line, rapid response agency service to leading brands such as
Cheltenham & Gloucester and Platignum pens, yet we also have sole proprietor
clients who dream of becoming a brand.
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