Help us spread a little joy this Christmas
Much like the reformed Scrooge, at Factor 3 we try to keep the Spirit of Christmas in our hearts all year round, which is why this Christmas we’ll be supporting CCP’s Christmas Giving Scheme, Hamper Scamper. Hamper Scamper is a Gloucestershire-based scheme that works hard to raise donations, gifts and food hampers for children, homeless […]
We are an accredited Google Partner Agency
It is easy to underestimate the value of search in today’s fast moving digital landscape. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year, worldwide (internetlivestats.com). With prospective customers spending on average 4 hours a day online doing […]
The creative struggle
What is it with ideas? They are such precious things and yet it’s incredibly difficult to isolate their moment of creation. What forces fused together to reach that point where known facts become new thoughts. Where the eye, brain, hand and imagination combine to ‘defeat habit by originality’ as Arthur Koestler defined creativity. In my […]
My alternative history of important events
The history books are filled with dates and events most of which are familiar to the majority of people; from the drafting of the Magna Carta to the battle of 1066, the discovery of Penicillin and the assassination of Archduke Francis Ferdinand and the resulting World Wars. These events in their own individual way have […]
The brand is king. Long live the brand.
Seemingly and stunningly, in an act of desperate catharsis, the Labour Party is already well down the road in selecting Ed’s successor just days after it suffered an Election defeat that by any standard, was jaw-dropping. The recriminations over its campaign strategy, leadership style and tellingly, ‘failure to get (the Labour) message across’, will plague […]
3 simple steps for using data to shape your email communication
In today’s world, we have more data available at our fingertips than ever before. And, while that is a huge benefit, it’s only a benefit if we: a) Collect the right data, and b) Understand how we’re going to use that data for more meaningful communications. With so much data available from lots of different […]
BBC’s General Election branding gets my vote
Time is short this week, so here’s a blog to match! This General Election is undoubtedly the most complex, open and closely contested we’ve ever had. There aren’t two or even three main parties anymore; there are now seven vying for the limelight. The individual parties are struggling to stand out and to stand for […]
Is the internet making us more informed and less intelligent?
Knowledge is power, apparently. If that’s true then anyone with access to Google can consider themselves pretty formidable. Given that 71% of the UK population have smart phones* and almost 46% have tablets*, we should be a growing nation of geniuses. In the olden days, when everything was black and white and you could leave […]
Videoscribe: Drawing Together
One of the things I think that makes Factor 3 a little different, a little nicer and a lot more valuable as a marketing partner is that, no matter what the question from a client, we’ll always try to find a way to say yes because we recognise that if a client’s asking, it’s important to […]
The Resurgence of DM
No, I’m not talking about your two-a-penny, wafer thin sheets of shiny paper, which get turfed into the recycling bin en masse each morning without even so much as an indirect glance (God, no); I’m talking about a decent mailer with production values and targeting served up in equal measure. So, which is more effective: […]
B2B Marketing. 2nd Best?
Over the years, one thing our cumulative experience has taught us here at Factor 3, is that applying a common approach to B2C and B2B marketing pays dividends. Some agencies – and for that matter some B2B companies themselves – see B2B marketing as a poor relation to the more glamorous B2C brand fraternity. We believe that […]