Factor 3: Applied Creativity
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Views, thoughts, opinions, insights, insults, polemics, observations and musings by the F3 team and gathered here for the world to read, enjoy,
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Mar262012
Are you a diagonal thinker?
In. Agency Life, Advertising
‘What on earth is diagonal thinking?’ is probably the first question that springs to mind. Have you ever wondered what makes agencies so good at what they...See the full article
Oct272011
Twinings - ‘Gets you back to you’
In. F3 Favourites, Advertising
I really like this ad. It’s beautiful. I was sat watching telly with my friend Jo the other evening, and during the break this ad came on, and...See the full article
Oct122011
The Inbetweeners
In. Advertising, Digital
Wow but this fence is an uncomfortable place to sit. But it’s here that I find myself and inspired to write this short blog by, of all people Joanna...See the full article
Sep272011
Anti-marketing Marketing
In. Advertising, Agency Life, Branding
There is an old truism that you can’t stand out from a crowd by looking and sounding like everyone else. These days there are more ways to market a...See the full article
Sep062011
Is copywriting still making the headlines?
In. Advertising, Factor3 News
Does anybody read copy anymore? Apparently our collective attention spans are now so short that we can barely make it to the end of …And yet you’re still...See the full article
Aug262011
Living in the real world
In. Advertising, Digital
Where do you spend most of your time? Living in the real world or exploring the realms of cyberspace? The media landscape has changed significantly...See the full article
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