Factor 3: Applied Creativity
welcome to our blog
Views, thoughts, opinions, insights, insults, polemics, observations and musings by the F3 team and gathered here for the world to read, enjoy,
comment on, rail against, share or totally ignore as it sees fit.
Like our blog? Subscribe:
Apr262012
What is in a name?
In. Branding
Sadly we don’t get to pick our own names. That important job falls to our parents who are given a mere six weeks to decide how you’ll be known for the rest...See the full article
Nov182011
Branding in a nutshell
In. Branding
We've been discussing and securing a number of branding projects recently, so I thought it was worth committing some overview branding theory to a blog...See the full article
Sep272011
Anti-marketing Marketing
In. Advertising, Agency Life, Branding
There is an old truism that you can’t stand out from a crowd by looking and sounding like everyone else. These days there are more ways to market a...See the full article
Jun212011
The greatest form of flattery
In. Branding
Recently, during the dubious joy of the weekly shop at Tesco, I happened to walk down the cereal aisle. I was struck and shocked by the similarity of the...See the full article
Mar312011
Painting Brand Pictures
In. Branding
In any brand defining session it always seems a quick win to compare the brand in question to a car, a supermarket, occasionally a celebrity and once, honestly...See the full article
Mar152011
From bland to brand
In. Branding
The scene was reminiscent of a GCSE physics class. “This side of the glass tile is treated with the AllClear coating, which actively repels...See the full article