Factor 3: Applied Creativity

Cheltenham Racecourse - Through the line marketing

  Cheltenham Racecourse is the home of Jump racing, playing host to world class meetings which culminate in The Festival – outside of Wimbledon fortnight the UK’s highest attended sporting event.

To tight deadlines which had to work around the sporting calendar, we were tasked with creating a suite of communications material to further enhance the brand, broaden its appeal, drive enquiries and build membership numbers.

The co-ordinated campaign captures all the thrills, excitement, colour and quality of a day at the races and has succeeded in attracting record numbers to meetings.

“Just had a copy of the brochure land on my desk. It looks great. Thank you for all your hard work and inspiration – I think it is a piece of work we can all be proud of.”
Andy Clifton
Communications Manager