Factor 3: Applied Creativity

International Paper - Developing an International Campaign Theme

  International Paper is the largest paper manufacturer in the world.  Founded in the USA, the European headquarters is in Brussels which was where Factor 3 went to be briefed on raising the profile of International Paper’s PRO-DESIGN brand of colour copier paper.

The green credentials, product attributes and features of the PRO-DESIGN range are compelling from a reprographics perspective but Factor 3 felt it was the finished, printed result which was where the inherent value of PRO-DESIGN could be truly appreciated.

Our central creative thought of ‘Unbelievable quality’ was brought to life through a series of engaging images where the quality of print on PRO-DESIGN paper is shown to be so good that it passes for being real.  Despite their visual appeal, the images were created to a very tight budget using carefully selected royalty-free images and considerable retouching skill.

Implemented internationally in advertising, sales aids and direct mail, PRO-DESIGN now has a consistent and creative base from which to build.