Factor 3: Applied Creativity

International Paper - World's largest paper manufacturer turns to Factor 3

  International Paper, the world’s largest paper manufacturer has launched a range of marketing material through Cheltenham based Factor 3, aimed at raising the profile of its PRO-DESIGN™ brand of colour copier paper.

Based in Brussels, International Paper has been working with Factor 3 over the past 3 months to develop advertising, sales aids and direct marketing aimed at the office and commercial printer market in the UK and continental Europe.

“We needed an arresting idea that literally translated across country borders into seven languages so our ‘Unbelievable quality’ theme worked perfectly both graphically and geographically”, commented Nick Fairburn, Client Services Director at Factor 3.

Michal Mröz, Brand Manager at International Paper in Brussels also commented, “Factor 3 demonstrated a clear understanding of our market and their creative approach has been enthusiastically received throughout all our European operating bases.”




View the International Paper case study