Factor 3: Applied Creativity
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Views, thoughts, opinions, insights, insults, polemics, observations and musings by the F3 team and gathered here for the world to read, enjoy,
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Mar262012
Are you a diagonal thinker?
In. Agency Life, Advertising
‘What on earth is diagonal thinking?’ is probably the first question that springs to mind. Have you ever wondered what makes agencies so good at what they...See the full article
Jan252012
Agency Remuneration - a best practice guide
In. Agency Life
The IPA has recently launched an updated version of their excellent ‘Agency Remuneration’ guide. The publication outlines, backed by industry...See the full article
Nov182011
Branding in a nutshell
In. Branding
We've been discussing and securing a number of branding projects recently, so I thought it was worth committing some overview branding theory to a blog...See the full article
Sep022011
The answer isn't always social
In. Social Media, Digital
Social media is the current zeitgeist. Everyone’s interested in what it can do for their business, but I’m sure that most people who want to use it for...See the full article
Jul252011
What is the real cost of marketing?
In. Agency Life
It’s one of the most frequently asked questions in our line of work: how much will it cost? can you give me a figure for my budget sheet? what level of...See the full article
Jun212011
The greatest form of flattery
In. Branding
Recently, during the dubious joy of the weekly shop at Tesco, I happened to walk down the cereal aisle. I was struck and shocked by the similarity of the...See the full article