Factor 3: Applied Creativity

NHS - Brand Identity

  Gloucestershire NHS Foundation Trust provides a diverse range of mental health and broader social services to a wide range of local audiences.

Like many organisations of its size, there was confusion over what they were called, what they did and what they stood for – both externally and within some internal audiences too!

Achieving Foundation Trust status was the catalyst for a review of its identity and the establishment of a cohesive brand.

In consultation with staff, key stakeholders, members and governors, the new ‘²gether’ identity was created to clearly reflect the values of the Trust and differentiate it in an increasingly competitive arena.

In addition to creating the new identity we helped the Trust to implement and launch it in the space of nine weeks – producing stationery, signage designs, literature, promotional material and running workshops for Trust staff to help them implement the new identity.

Latterly the ²gether website and intranet has been launched, powered by our proprietary CMS.