Factor 3: Applied Creativity

Office Depot - Brand Architecture

  Most customers’ perception of Office Depot is as simply an office products and stationery provider – but scratch below the surface and you discover an organisation that offers so much more.

From office products to print management services, environmental advice to office design and full furniture supply and fit-out, Office Depot can help with pretty much every aspect of a company’s consumable needs.

Factor 3 helped Office Depot bring some order to their brand structure by introducing a new brand architecture which allowed each of the four divisions to sit comfortably under the Office Depot banner whilst giving Office Depot the flexibility to expand into other areas of business going forward.

To aid the sales team cross-sell, we created the ‘WorkLife’ pack, which contained brochures for all the different areas of business so that following internal briefings, the sales teams could talk with confidence about each of the different areas of the business.