Against the backdrop of a declining office products sector, Factor 3 has worked closely with AF International to promote their technology cleaning products to both dealer and end-user audiences, using a mix of traditional (trade press advertising) and newer (social media) communications channels. We get involved at all stages of the marketing process, from product naming and packaging right through to delivering and evaluating campaign activity. It's a true partnership based on trust, understanding and some very straight talking on both sides.
How did we make winning more fun for AF International?
From our very first meeting with AF, when our honest opinions almost made it our last meeting, we've built a really open and collaborative relationship, which has proved a real win-win for all parties. It's so close, in fact, that on occasions when we've visited the team at the Gadget Show we've even helped to man the stand while our client takes a well-earned break.
What Do af international Think Of Us?
Factor 3 have now helped us to transform two brands. What I admire most is that they combine creativity with commercialism based on a real understanding of our products, markets and audiences. Crucially too, they deliver on time and on budget.
Karen Harrison, Group Marketing Manager at AF International
Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.