With ever-increasing ownership of technology items, educating the student market on the need to protect their belongings has never been more important, and our work with Endsleigh took us on a journey to not only understand this diverse and transient audience group, but to create compelling communications that cut across their ever-connected daily lives.
We worked closely with the Endsleigh student markets team to improve our understanding of their hugely transient target audience. We even seconded our Digital Marketing Manager to Endsleigh to help shape The Hub’s content strategy. By the start of the autumn term, Facebook was referring 50% of the overall traffic to The Hub. This demonstrated the value of social media and content marketing, and helped inform Endsleigh’s recruitment policy in support of this critical function.
Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.