Membership of classical music-based choirs is becoming increasingly popular both here in the UK and overseas.

Music Dynamics - as Choraline used to be called, were well known in this niche and growing market but new owners wanted a new approach in the promotion of its voice part rehearsal and learning system.

Choraline became the hero brand in the overhaul while Factor 3 and Choraline experienced a steep learning curve in the production of its first multi function ecommerce website that allows for MP3's to be purchased and downloaded from the site.

Ease of navigation was key while our CMS was critical for Choraline to update the site with new music-orientated product lines, recordings etc.

Although now looking 'busier' than our original design, the site itself is proving highly popular with customers and client alike.