But sometimes we do identify a particular type of external input that will enhance our overall offering to clients. We already have a long established relationship with media independents TCS, MediaVest and MEC, while over the years we’ve worked with a variety of public relations consultancies in and around the county.

Even on an ad hoc basis we strike a balance of working with reliable companies we know and trust as well as sourcing new partners and suppliers. Particularly in the digital arena where such a broad range of skills can be required, from video and 3D animators to channel specialists we have established a valuable network of partner skills to help us respond ‘in the round’.

We’re keen to manage the arrangement but happy to act as ’marriage broker’ if that works best for our client. Either way, we look for our partners to add value to the process and help add value to our clients’ bottom lines.