Like all the best ideas, this campaign for C&G’s intermediary mortgage service was driven by clear customer insight.

We knew the audience had a keen interest in sport. We knew we needed to communicate how C&G had restored its performance and professionalism. And we knew we had to get across tangible proof of service level improvements in lending flexibility, response times and contact resolution.

---

Independent campaign tracking has reported high levels of cut-through, lender consideration and brand recognition.