The Cheltenham Ladies’ College, located literally on our doorstep is rightly revered around the world as being at the forefront of girls education for over 150 years.

Research revealed however that its public persona of formality and reserve was at odds with the vibrant and dynamic community at the school and the day-to-day experience of the pupils we interviewed.

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Our campaign was created to challenge these perceptions and re-position the school accurately as one of the world's most progressive, rewarding and enjoyable seats of learning for girls aged 11-18.