In our experience branding is the most misused word in the marketing vocabulary.

People use brand as a substitute for product, service or company. They use brand when they mean logo. They use brand when they mean identity.

When we use branding we mean the full fat bells and whistles version — the promise consistently delivered version. It has its foundation in corporate colours, typefaces and guidelines but extends into tone of voice, personality, behaviours, customer perceptions, employee beliefs and boardroom vision.

For Platignum Pens we breathed new life into a dormant brand and for Atradius created a valuable visual language that has given the company an edge in a faceless industry.

For Nobo we researched and repositioned this iconic brand in the stationery sector, involving the design of a complex range of packaging skus and an identity guide covering the full range of marketing assets.

And in Lakes Bathrooms we have a brand we helped to create and define from the ground up, going from drawing board to living, breathing and demonstrably successful brand in just 3 months.

You’ll find stories throughout our client portfolio of how we can help deliver a brand without the ballyhoo.

Click a logo to take a look