From the before and after shots above, you can see what a fundamental rebrand this was for office product specialist Nobo.

And with pan-European research, a new positioning, new logo, five day shoot, 100 page brand guidelines and twelve languages on each of over 128 pack designs, we helped Acco – the brand owner – build from the ground up.

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The idea, encapsulated in the strapline ‘communicate with confidence’ was to put clear water between Nobo and own brand alternatives and re-establish its credentials as the professional choice for visual communications.