Financial services is not usually a fount of good design, which is why we remain so proud of this savings campaign in branches of Cheltenham & Gloucester.

The origami flowers, made from different note denominations, were created in-house to represent short, medium and long term savings options and were brought to life across a range of P.O.S. collateral.

One of the key elements in the success of the campaign was staff engagement, achieved through a striking sunflower mailer and seed packs which staff were encouraged to grow, photograph and share through their intranet.