Online campaigns have a creative language all of their own – a tapestry of skyscrapers, peels, expandables, embedded tags and varying file types, sizes and formats.

To add to this challenge/opportunity our gymnast campaign – optimising the dynamic nature of the concept – was executed in five languages and served across Europe.

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Co-ordinated with online content and offline exposure, the campaign is being considered for entry into effectiveness awards by our client Atradius.