Crisper. Sharper. And a shot in the arm for a long-established cleaning range.
This probably was an ideal brief, in that we created our own. For our annual review meeting with the AF team, we used our initiative and knowledge to demonstrate where we thought we could add value to the brand, by refreshing the logo and redesigning the packaging.
First things first: a high-five to the client. Who, presented with something they hadn’t expected or requested, saw the opportunity rather than the challenges and gave the project the go-ahead. And, as anyone who has been through it will know, redesigning a complete product range is not a project to be undertaken lightly.
But it has given the brand a fresh perspective, it has re-energised the team and created a positive story for marketing channels, from trade press to exhibitions and social.
One of the tenets of Winning Made More Fun is that our enthusiasm doesn’t wane as the years go by with a client. Quite the reverse in fact. The longer we work with people and the deeper the relationship becomes, the more beholden we feel to really deliver and go the extra mile.
This project illustrates clearly the win-win that that can produce.