Brand Refresh

Acquired by Interserve in its purchase of the Initial Group, this was an exciting chance to breathe new life into the catering brand, Autograph.

What was involved?

  • Brand Identity
  • Design
  • Website

Under its previous owners, Autograph had been starved of investment and lacked focus and differentiation. Our brief was to right those wrongs.

Example of work done by Factor 3

Logo Design

Emerging from workshops with the senior management team, we distilled the essence of a compelling new brand offer. Taking a lead from the distinctive but under-exploited name, we identified three core elements that the brand could influence – People, Place and Plate – combining these in unique ways for each customer to create a ‘signature solution’ – a personally autographed catering response to each workplace environment.

It was critical that we took the team along with us on the journey, from management to chefs and baristas. Something we achieved with a lovely brand menufesto and complemented by a website and support collateral, which brought the brand’s identified ‘fervour for food’ vividly to life.

Example of work done by Factor 3

Stationery

Example of work done by Factor 3

Brochure

Example of work done by Factor 3

Website

Example of work done by Factor 3

Pop-up Banners

Example of work done by Factor 3

USB Pen

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

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