Through a series of workshops with senior management from Interserve Defence, a consistent theme based around Interserve’s ‘can do’ approach emerged; building on customers’ confidence in Interserve was the key.
The role and size of the British Armed Forces have changed in recent years due to financial pressures and evolving military strategies. Our contribution was to help Interserve Defence redefine its contribution and re-establish its competitive values.
Having distilled Interserve Defence’s ‘can do’ approach into a proposition for the future, we were able to build a vision of a business that goes above and beyond the 25 years’ experience in supporting the MoD, to highlight a talent for flexibility and innovation in support services.
When you’ve been working with the MoD for as long as Interserve Defence has, it’s all too easy to forget the incredible day-to-day services it provides. The initial workshops were held with all of Interserve Defence’s senior management – itself an encouraging start – and helped to bring to the surface the real worth of their service – as well as all those ‘above and beyond’ moments. Not only did this clarify a proposition we could carry forward for the future, but it helped reaffirm the value behind the brand.