Brand creation and launch

Brand building from the ground up – sparked by the introduction of a unique product benefit – a stay-clean coating applied to all shower enclosures – and by the desire to target consumers directly for the first time.

What was involved?

  • Brand Identity
  • Consumer Press
  • Strapline
  • Trade Ad
  • Video
  • Website

Our brief was to help the company Provex Products make one of the most challenging steps in business – to transition from a successful trade supplier to a fully fledged consumer brand, and to do it quickly. The initial requirement was brand focussed but soon grew as business grew – design an identity, bring it to life in the business, stimulate stockist demand, support the sales team, create point-of-sale, engage consumers, establish a web presence and optimise it.

Example of work done by Factor 3

Identity And Strapline

Example of work done by Factor 3

Consumer Advertising

Example of work done by Factor 3

Trade Press Advertising

Example of work done by Factor 3

Website

Demo Movie

Example of work done by Factor 3

Product Catalogue

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

  • Victoria
  • Steph
  • Daniel
  • Sebastian

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