Our work on Milspeed involved us totally immersing ourselves and understanding the product, the process, the audience, the sector, the competition and then articulating what sets Milspeed apart.
Milspeed is one of those gems that makes something we use every day, but goes completely unnoticed, until it’s not there. For more than 27 years, they have been making plastic components for the world’s biggest footwear brands including Nike, Adidas, Clarks and Puma. They approached us because, at some point over the years, the advanced development of their products had left a dated brand and website behind.
Starting with meetings that got under the skin of the brand, to make sure we kept all the elements that make them brilliant, we were able to deconstruct and rebuild a brand for the future.
With a new look and feel in place, it was then applied to exhibition stands, business cards, Prezi presentations and all Milspeed communications material. The pièce de résistance took the form of a website that promotes their products and processes, whilst looking at home alongside any one of their clients’ customer facing sites.
The levels we went to in order to understand the business included numerous factory and site visits and questions asked of the would-be website’s users. By knowing the people and the business as well as we did, we knew exactly where the brand should be and how far we could push the work, resulting in beautiful and effective communications.