The brand is king. Long live the brand.
Seemingly and stunningly, in an act of desperate catharsis, the Labour Party is already well down the road in selecting Ed’s successor just days after it suffered an Election defeat that by any standard, was jaw-dropping. The recriminations over its campaign strategy, leadership style and tellingly, ‘failure to get (the Labour) message across’, will plague […]
3 simple steps for using data to shape your email communication
In today’s world, we have more data available at our fingertips than ever before. And, while that is a huge benefit, it’s only a benefit if we: a) Collect the right data, and b) Understand how we’re going to use that data for more meaningful communications. With so much data available from lots of different […]