If football clubs were brands – would fans remain as loyal?

If football clubs were brands – would fans remain as loyal? thumbnail image

What is it about a football club that inspires a lifetime of loyalty (and for those who choose to have their ashes scattered at their team’s home ground, eternity)? Maybe it’s because I’m not really a football fan but I just don’t get it. When you break it down, I struggle to see what supporters […]

B2B Social Media Do’s and Don’ts [VIDEO]

B2B Social Media Do’s and Don’ts [VIDEO] thumbnail image

Since the launch of Facebook, Twitter and LinkedIn, social media usage has grown in popularity – so much so that nowadays for many companies it’s almost a business ‘must have’ rather than a ‘nice to have’. Being ‘free’ to set up and use, it’s understandable why, in this day and age of stretched marketing budgets, […]