Evaluating Engagement: Making Everything Count Pt. 2
With the advent of digital, engagement has risen up the ranks of evaluation criteria. Pre-digital, engagement with a brand wasn’t really monitored, the focus tended to be on either awareness or lead/sales generation. The introduction of social, and with it the opportunity to have a two-way dialogue with customers, has pushed ‘engagement’, as a metric, […]
The Marketing Forum 2016
So… if you know us at all, hopefully you’ll have picked up on the fact that we like a good chinwag, we LOVE a new challenge, and most of all we absolutely rock the sailor-on-shore-leave look; but let’s give this list of loves some context. This year we are doing something we’ve never done before, […]
The importance of a content audit
And the reason you’re hearing about ‘content’ every day. There are a lot of fancy words flying around these days when it comes to working in the digital space. The files that make up your website are no longer files, they’re ‘assets.’ Your website, social accounts, your email lists are now your ‘channels.’ Your on-site […]
ROI is about a state of mind, not a mathematical equation
There’s much more to ROI than passively measuring the difference between ‘A’ (gross profit before campaign) and ‘B’ (gross profit after campaign) and subtracting ‘X’ (cost of campaign). First and foremost, ROI is about a mindset: a determination to deliver. Finding a creative partner that walks the walk, and doesn’t just talk the talk, is […]
Brand and employee engagement
“Customers will never love a business until its employees love it first” If you define a brand as the sum of ‘everything you say and everything you do’ it stands to reason that it should also embrace everybody in a company. In our brand workshops we often find ourselves repeating the mantra that brands tend […]
Improving our online video capabilities
Each year, everyone in the agency has to clock up 24 full, juicy hours of CPD (Continuous Professional Development) time. This time for personal and professional development can involve anything from keeping up with the various technical updates in the programs we use every day, to picking up a new program or skill and learning […]