Talking shop at sea
…or how we spent three days on a boat pitching Factor 3 to 42 new clients. When first invited to attend The Marketing Forum, my initial thought was, “Do we really need to go?” 2016 has been a strong year for our agency and we had just won a major digital marketing pitch. At the […]
Construction marketing: How we measure up
Every market has it foibles. Whether you’re in tech, finance or, in this case, the worlds of construction and DIY, every sector we work in as an integrated creative agency has a language, regulations, rules and structure all of its own. We know the triggers for architects, specifiers and installers differ, we know the value […]
Optimising YouTube video for SEO
With over a billion users and hundreds of millions of hours of video watched every day – the power of YouTube video for SEO cannot be ignored. Videos have risen to be an integral part of any online marketing activity, yet despite this, video optimisation is often a forgotten step. Most Search Engine Optimisers put […]