Why Factor 3?
From time to time, we get asked ‘why Factor 3?’ Sometimes people are asking why we’re called Factor 3 – literally, where did the name come from – but often the enquiry is commercial, rather than just inquisitive: ‘Why should I use Factor 3 – what makes you different and better?’ So, let’s answer each […]
Why ‘real time’ insight is important
Why is a great insight like a Fridge? Because the moment you look into it, a light comes on. What is insight? In my opinion, insight refers to a deep level understanding of someone or something (like a brand). By delving into consumer’s lives, you really start to understand what consumers think of brands, their […]
Never underestimate the value of search…
With over 167 billion searches undertaken on Google every month* (an average of 63,000 searches per second) anyone with a website will understand the importance of optimising for search. But what exactly is everybody searching for? Every year Google provides its ‘Year in Search’ retrospective – highlighting the moments that defined the previous year: Knowing […]
The trends from CES 2017 and what they mean to us…
CES 2017 has yet again revealed some really innovative products and tech for us in the marketing world to get excited about. For those of you that don’t know, CES is THE global consumer electronics show that takes place every January in Las Vegas. It is the world’s gathering place for all who thrive on […]
The F3 Bucket List: What we dream of while we’re not working
The start of a New Year and our thoughts naturally turn to our hopes and ambitions for the upcoming 12 months. A quick poll around the agency has revealed what the Factor 3 team dream about doing* when they’re not busy working. So what better way to start 2017 than by sharing the Factor 3 […]