How to write effective text ads for Google Adwords
Writing effective text ads can sometimes seem like putting together a puzzle, how to fit everything you want to say into a limited number of characters? Well, this blog will cover our top tips for writing effective text ads. Do you have a key difference that sets you apart from your competitors? Tell people! AdWords […]
5 tips for making the most of Adwords’ expanded text ads
As of 31st January 2017 you are only able to create and edit text ads using the expanded text ad format. Expanded text ad formats give you more space for your ad text and are designed for optimal mobile performance. There are a few key differences between the new text ad format and the old […]
The IPA Centenary celebrations
The Institute of Practitioners in Advertising is celebrating its Centenary this month. Originally established in 1917, in response to a request from the Government of the day to help with their recruitment and propaganda efforts, it has grown to be the world’s most influential professional body for practitioners in advertising and marketing communications. To mark […]
What is an open design process?
Mozilla are pioneers of open source software and web standards, and are well known for their browser, Firefox. At the end of 2016, they revealed their new logo design following their company rebrand. They had created their new logo using an ‘open design process’. Mozilla opted for the open design process because it was in-keeping […]