Facebook has recently rolled out the new Timeline feature which is replacing the normal profile layout for both personal and business pages, and will be a mandatory feature from 30th March onwards.
One of the biggest changes is that you will no longer be able to specify a landing page, making the common ‘likegate’ a redundant feature. This will obviously affect the many companies that have invested in creating them.
One of the many exciting new features is that you can change the date of your posts – meaning that you can populate your Timeline with your company history and key milestones that date back further than the creation of your account. An example of this can be found on Coca Cola’s Facebook Timeline, where they have added their company history dating back to the 1800’s, when Coca Cola was first founded.
You can also highlight important posts so that they take up the whole width of the Timeline wall, and pin posts so that they always appear at the top of the Timeline.
However the main design implications of the conversion to the new Timeline are:
1. Your new Cover Photo – first impressions are important, and this is your opportunity to show your company or brand off, for example:
2. Larger Facebook tabs (referred to now as apps) – this gives you the ability to add more dynamic content and also customise it to look more like your website.
3. Thumbnails for each of your customised apps – these are displayed at the top of your Timeline and act as links to the apps. You can create 24 customised apps per Timeline, however 12 will only ever be visible, the rest will be hidden but available to link to.
Please get in touch if you need any help converting your Facebook page to a new and improved Timeline!