It is easy to underestimate the value of search in today’s fast moving digital landscape. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year, worldwide (internetlivestats.com). With prospective customers spending on average 4 hours a day online doing everything from researching to comparing prices, it is imperative to catch them when they need you most (Google).
We are very proud to be a Google accredited Agency. As a Google Partner we receive enhanced support and access from Google to optimise clients’ online advertising performance. We also have a hotline to Google and a dedicated Google representative to support our work.
Becoming a Partner is no easy task: as well as relevant Factor 3 staff having to pass a number of exams, there is also a minimum spend threshold across managed accounts to show that we have a healthy amount of activity.
The final stage is showing that we know what we are talking about and demonstrating best practice. Google review’s our client accounts to make sure that our clients are getting excellent service. They look at the type and frequency of the changes we make, client retention and whether we are optimising budgets on an ongoing basis.
Perhaps most importantly however, being a Partner means that we can use their badge, and that’s not just to show off, but it is a sign that we have Google’s stamp of approval of being an agency they trust to deliver the best possible outcomes for our clients in the world of search, display, video and mobile advertising.