Best book of all time?
I’m not really a novel reader or rather it is quite novel that I read a book rather than an article, magazine, paper, blog etc.
So it comes down to a fight between Bill Bryson, because he writes with an incredible warmth, wit and wisdom which seems effortless (after being caught in a downpour he described himself stepping into the shelter of a hotel looking like a ‘vertical puddle’) and Terry Pratchett. His flights of fantasy, imagination and creativity leave me envious and helpless with laughter, like the failed design of a useless God of an elephant on wheels.
On balance I’m going to go with Bill’s ‘A Short History of Nearly Everything’ as the book I think everyone should read and an astonishing feat of research and scholarship.
What would be at the top of your bucket list?
A bucket of Cru Beaujolais.
Documentary or soap?
What do you enjoy most about working for F3?
That camaraderie of the team and our clients ‘a spirit of trust and familiarity existing between friends’. It makes work more fun than fun.
What do you do at Factor 3?
Too much. Seriously my position is Creative Director and business owner. My day-to-day is conceptualizing, copywriting, managing the department, client liaison, brand planning and work trafficking. And my keep awake at night is growth, development, my son, friends, family and finances just like everyone else I guess.
Nickname if you have one?
Ade but otherwise nothing anybody has dared to tell me.
Where do you come from?
Outer space from the look on some client’s faces when we present ideas/costs. My CV always said Middlesbrough born, bred and fled which is a neat summary and also true. For those who haven’t been to Middlesbrough and/or Cheltenham that is a cultural divide as wide as Mo Farah’s smile.