The Marketing Forum 2016 - Factor 3

The Marketing Forum 2016

So… if you know us at all, hopefully you’ll have picked up on the fact that we like a good chinwag, we LOVE a new challenge, and most of all we absolutely rock the sailor-on-shore-leave look; but let’s give this list of loves some context. This year we are doing something we’ve never done before, we’re attending the Marketing Forum 2016, which is basically a big boat trip to the middle of the English Channel with business and booze. In all seriousness, it’s like speed dating between agency and clients on a massive scale; 72 hours of high speed briefings, meetings and mingling.

Why are we doing this you may ask? Because we are massively intrigued! How often do you get to listen to some of the world’s biggest businesses talk about what they want from their agencies? The insight alone is invaluable. And as an integrated creative agency, with such a strong offering and a thirst to constantly challenge, evolve and create marketing magic, we had to see what it was all about.

Now who to send? Obviously only the best and brightest (and anyone that doesn’t suffer from severe sea sickness).

MEET THE WONDERFUL, THE MAGNIFICENT, THE MULTI-TALENTED MISTRESSES OF MINGLING THAT ARE: VICTORIA JARRATT & JENNIFER FEY

a photo of Victoria Jarratt and Jennifer Fey, Factor 3's delegates for the Marketing Forum 2016

We thought for anyone attending The Marketing Forum, and for anyone interested who hasn’t yet met them, maybe this would be the perfect opportunity for a very brief intro – not a full curriculum vitae, more like a Top Trumps of titillating facts.

Victoria Jarratt

Many of you may already have been lucky enough to have met Victoria, but if not, here’s some salient facts you might find interesting:

Title
Managing Partner & Account Director

Experience
25 years working agency side, initially in media planning and buying before moving into account handling. Working across virtually every sector and channel in some capacity with considerable experience in financial services marketing. On a side note, she also organizes the many great Factor 3 blowouts and throws a mean party.

Skill Set
Campaign planning and developing the key strategic proposition that inspires the creative response.

How she takes her Tea/Coffee
Tea, white with no sugar – just in case you have the pleasure

Secret Power
If I tell you, it won’t be a secret!

What’s in her handbag
Purse, sewing kit, more pens than Rymans and Heat magazine

Desert Island Disk
Currently Peanut Butter Jelly by Galantis – listened to on repeat for 2 hours while plodding around Cardiff Half Marathon

Interesting facts
Loves sewing. Does it badly

Weapon of Choice
Perfectly timed use of hilariously shocking curse words

This week’s favourite saying
“We are where we are”

Jennifer Fey

A recent arrival to the house of Factor 3 – but one you are sure to meet and love – bringing a wealth of knowledge, a Harvard education, a very impressive array of jackets and seriously infectious enthusiasm.

Title
Head of Digital and Content

Experience
Content strategy – Digital Marketing – Video Production – Analytics – User Experience – Web Development – Strategy – ¬ Content Writing – Team Management + OHH SO MUCH MORE

How she takes her Tea/Coffee
Decaf coffee, and tea with one sugar and soy milk

Secret Power
Using a large number of platforms and devices simultaneously – like the Vishnu of tech, or one-man-band of communication.

What’s in her handbag
She would pack her dog if she could, but a photo of him and her boys will do… plus she wouldn’t leave the house without some sort of photographic equipment (you never know when the opportunity might strike).

Interesting facts
LEGALLY allowed to fly an aeroplane (she has her Private Pilot Licence)

Previous or current nicknames
J-Fey

This week’s favourite sayings
“That’s fine. I’ll quarterback the rest”
“There is a crack in everything. That’s where the light gets in.”
“Eyebrows speak louder than words”

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