It’s difficult to find the time to invest in our own marketing when we’re busy working on our clients’. However, being a social media enthusiast and quite selfishly wanting more case studies and experience I have obviously been working on our own social media strategy, policy, content plan and internal comms so that our own social landscape turns into a successful case study, in its own right. It’s important for us to walk the walk for clients to feel confident to pay us to do the job for their own brands.
I always say to our clients “Make sure you introduce your online community.” So that’s what I intend to do here.
I run the F3 social media activity, with the help of my social media team, bloggers, and everyone else within the agency that feed me with content that they’ve written or found interesting and helpful. This way we share a variety of content that covers all of our marketing disciplines.
At the heart of our social media strategy is our blog. We hope to educate, inform and entertain you with our content. Please comment, discuss, ask questions and share anything you might find useful or interesting.
You can subscribe to our content by using the RSS feed if you’re not on the following platforms:
We’ve been on Twitter a while. We like to use it as our main conversation platform. We create and share relevant, interesting and helpful content that we hope enriches our audience’s day-to-day marketing decisions and activities.
We enjoy commenting, asking and developing relationships with our clients, prospective clients, thought leaders, suppliers, employees and local students.
We’ve only recently launched our Facebook page. We’ve used our creative skills to deliver our history in a visual way through the use of milestones (especially apt in 2013, the year of visual social media).
Seeing as most people don’t want to be marketed to on Facebook, we’ve also decided that the content we share should be about agency life and the team that make Factor 3 the agency that it is.
From Birthdays, recipes and self portraits through to Fergus’ thoughts and blogs – we don’t take ourselves too seriously here.
We use our company LinkedIn page to provide updates about our latest work, blogs, news, wins, projects and services. This is definitely the most businesslike platform, and if you’re interested in Factor 3’s services we would recommend following us here first.
All Factor 3 employees will soon be on LinkedIn, we’re just waiting for the last few to catch up. Please connect with them; they’re all very approachable and knowledgeable in their fields.
Hmmmm – the jury’s out on this one! We’re on Google+, and we’re posting similar content here to what we do on LinkedIn. We’re on it mainly for SEO reasons, and we’ll start using it more when everybody else does.
We’ve recently launched our Pinterest page. Currently our boards are being used as a way of pinning infographics and videos as a resource for ourselves. We have lots of ideas on how we can use our boards in the future to share our work, creativity, personality, tips and resources. We also use it as a client/agency idea collaboration tool.
We have a channel, however we are using it more as a library of our own video content so that we can share and embed it around the web. I wouldn’t worry about subscribing to our channel; you’ll come across the content through all of the other platforms.
We’ve also got our eye on Vine, so watch this space as we might identify a requirement for that type of content too.
If you’ve got a social media challenge, and you want an objective, professional’s view, we’d love to hear from you, no matter what channel you contact us through.