What's the point of LinkedIn? - Factor 3

What’s the point of LinkedIn?

So I am fairly new to the advertising industry – well 3 months in actually. It’s fair to say that I am a newbie, but as I am fresh out of university, with a degree in Marketing, Advertising and Communications I tend to have an opinion on pretty much every advert out there and the ways that businesses can connect with their audiences.

I thought that my blog articles could talk through my experiences as a graduate new to this industry and hopefully provide insights from a different perspective.

Anyway, that is enough about me. Let’s get down to business. What is the point of LinkedIn?

My history on LinkedIn consisted of this:

  1. Joined LinkedIn about a year and a half ago
  2. Connected with university friends
  3. Connected with my clients in my last role
  4. Job search – updated my profile and was then bombarded by recruitment consultants/agencies and freelancers.
  5. Standstill – how can I do a better job at Factor 3 using my LinkedIn account?

In a bid to address this issue I recently attended a talk hosted by The Chartered Institute of Marketing, held at the University of Gloucestershire.

Being on social media sites is quite native for me, so I was amazed by the number of people who attended who didn’t actually have a LinkedIn account. LinkedIn has been around for 5 years – I thought pretty much everyone but my mother was on it.

Once we got past the basics, we were on a roll. I won’t reveal everything but I do have 4 pages of notes on the tips and tricks discussed.

For instance, did you know that if you have a profile you can claim your URL and make it a bit nicer? That was my first action point. Claim my URL so that all the other Gemma Sims’ out there couldn’t have uk.linkedin.com/in/gemmasims . I then Googled my name and found that I was second in the ranks. Fabulous.

Next up were the websites displayed on individuals’ profiles. Apparently just having your company homepage listed is OK but linking to specific/relevant pages on the site (you can have up to 3 sites listed on your profile) is better. So I added a link to the Factor 3 blogs. I haven’t launched my own blog yet, so that will have to do for now.

Finally, did you know that you can add an application that allows you to send polls out to your connections? How clever!

So what is the point? Well, using LinkedIn is a great way to stay connected with your clients and keep up to date on what is happening in their careers. Also competitor snooping sounds like a lot of fun, especially as there is a setting that you can turn on so that the competition can’t tell it is you. Happy with that!

Aside from the obvious job searching tools and being bombarded by recruitment consultants and sales reps, it is actually a really great way to keep up to date with your business contacts and have influence over the market through thought provocation.

How many of you are on LinkedIn and what do you primarily use it for? Is it working to your advantage?

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