Wavin AquaCell - Factor 3

Product launch campaign

In what, to most people, is the invisible world of stormwater management, the task was to hero the capabilities of a product that is 95% air.

What was involved?

  • Direct Mail
  • Exhibition Stand Design
  • Literature
  • Trade Ad
  • Website

For anybody involved in construction, climate change – and the attendant consequences on stormwater management in the built environment – is a real issue.

Our task was to position AquaCell as a brilliantly engineered solution, raising awareness of its abilities to solve pressing issues for the attenuation and infiltration of rainwater and provide a cost-effective solution to flood risk.

We knew that in the media environments we were working with and with what effectively looks like, and is, a plastic crate for a product, we needed to dramatise the issue to engage our audiences.

Under the bold ‘Rains Supreme’ banner and striking lightning bolt, we created a suitably impactful image and then designed a series of icons to quickly communicate features and benefits. The campaign – including specialist press, online and DM – directed customers to a seamless campaign microsite.

Example of work done by Factor 3

Press Ad

Example of work done by Factor 3

Direct Marketing

Example of work done by Factor 3


Example of work done by Factor 3

Pull-up Banner

Example of work done by Factor 3

Conference Leaflet

Example of work done by Factor 3

Exhibition Stand

Winning made more fun

We love detail, insight and getting beneath the skin of a product before we head into the realms of creativity. The technical nature of Wavin’s world means we are often briefed directly by the product manager (in this case one of George’s infamous 3-hour immersion sessions) where we can really probe for the understanding which drives a more effective idea.

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

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