Avire wanted to make a big statement at the main elevator technology show at Augsberg, Germany, reasserting their dominance in the marketplace.
Free from the constraints of a proprietary design system, we were asked to look at a one-off bespoke design that reflected Avire’s global presence and market dominance.
Working to our proposition of ‘Elevating the Senses’, the core design used a central ‘false lift’ to showcase working products. A giant A-frame design – reflecting the A of AVIRE – supported either end of the stand, providing the impact required, whilst creating an open flow for visitors. From our highly detailed plans and 3D rendered models the German construction company was able to realise our design faithfully.
The onus was on Factor 3 to deliver a unique edifice that furthered the brand and created an inviting user experience. We won the clients trust with a result that satisfied both the creative brief and budgetary constraints; a successful result from a challenging task is always the most satisfying.