Bradfords - Factor 3

Integrated Campaign

This really was brand building in its fullest and  literal sense for builders merchants Bradfords.

What was involved?

  • Brand Identity
  • Design

In a word the brief was unity. Like many a long established company (in their case an astonishing heritage going all the way back to selling lime in 1770) Bradford’s brand inconsistencies, mismatches, one-offs, variations and hotch potches were clear for all to see.

Example of work done by Factor 3


The brand promise ‘we know building’ was built on the outstanding knowledge and enthusiasm of the store teams, gathered over years of practical and product experience. By helping tradesmen and consumers make better choices, Bradfords could counter a drive to the bottom on price, by adding genuine value to build projects.

Across new store openings, a new kitchen offer, livery, point of sale and general marketing and promotions Рa design toolkit is presenting a unified, confident and distinctive face to the brand, creating both economies and cut-through.

Example of work done by Factor 3

Promotional Flyers

Example of work done by Factor 3

Outdoor Poster

Example of work done by Factor 3

Point-of-sale Material

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

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