Cheltenham Racecourse - Factor 3

Integrated campaigns

It was both an honour and a challenge to enhance the standing of the iconic Cheltenham Festival and grow visitors across the jump race season.

What was involved?

  • Brochure
  • Direct Mail
  • Outdoor
  • Poster
  • TV

There is something appealing about the simplicity of some briefs. Grow visitor numbers, improve budget efficiency and protect/polish our reputation. Oh, and integrate with our other partners to improve synergies/outcomes.

Over the seasons we worked with Cheltenham (before wholesale changes to their entire team saw them sadly leave us), we rather appropriately cleared every one of their brief’s hurdles and achieved much more besides.

We repositioned the brand, we used insight to drive better media reach and cut-through, we tested new options and we added in ideas to the racing days themselves.

Input which, alongside the other agency partners, and with our client’s passion, energy and devotion, led to record breaking crowds one season after another, even through the tail end and aftermath of a deep recession.

Example of work done by Factor 3

Season And Hospitality Brochures

Example of work done by Factor 3

Print and Digital Outdoor Advertising

Example of work done by Factor 3

Direct Marketing

Example of work done by Factor 3

The Festival Centenary Identity

Regional TV Commercial

Winning made more fun

What could be more fun than working in a great team to plan winning marketing campaigns from a private box overlooking one of the world’s most famous racecourses with the Cotswolds in the distance.

We also stretched our services to manage the entire marketing budget on the client’s behalf, ran a training day on sales techniques with our New Business Manager and we conceived of, and had built, the racecourse’s own poster sites to promote events to the considerable traffic passing the site.

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

  • Gemma
  • Jordan
  • Gursharn
  • Joe

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