Re-educating an audience to the full scope of your offering can be challenging, particularly when you’re associated with a certain area of the market. For Ecclesiastical this is exactly what we went about achieving.
Create an ad campaign to promote Ecclesiastical’s work across a range of different sectors – Arts/Culture, Charity, Education, Real Estate, Historic Britain – elaborating on all the specialist areas that fall under these headings, whilst realigning their image as equally contemporary as they are historic.
Our concept was to highlight Ecclesiastical’s expertise, risk appetite and breadth of cover, by creating individual environments for each niche sector. Each environment would then be laced with identifying artefacts, signifying all of the individual areas of expertise within each niche.
Obviously, we’d struggle to find a single image that included all the specific elements we wanted to promote. So, each ad tableau was created from scratch in-house. Comprising of up to 25 different stock photos, as well as a number of built and rendered 3D models – using a combination of Cinema 4D and Photoshop – we successfully created the illusion of a place that really exists.