Specialist insurers Ecclesiastical and Ansvar joined forces to promote their combined expertise to the broker market at the BIBA conference.
It’s hard to imagine a task more challenging than bringing two separate brands – different in look and tone – under one exhibition stand design, but that was the challenge set by the Ecclesiastical marketing team.
Inspired by elements from both logos we developed a ribbon concept to unite the two brands across the stand alongside the messaging ‘Two specialist insurers working as one’. Our thematic concept created a common thread between the two brands whilst allowing both Ecclesiastical and Ansvar to remain true to their individual identities.
Following the ribbon design, the concept carried through into a Buzzwire competition, which provided an engaging, interactive experience to draw and keep visitors on the stand.