Electrolube - Factor 3


A major player in the global electro-chemicals market, our brand strategy skills were applied to unify Electrolube’s diverse product range under one powerful brand proposition.

What was involved?

  • Brand Identity
  • Brochure
  • Exhibition Stand Design
  • Strapline
  • Trade Ad
  • Website

Like many a long established company, Electrolube’s brand identity was decades behind the reality of its products and services. With insight from one-to-one interviews with customers and distributors, our client asked us to fix the problem.

Less a brand refresh, more a total reinvention. Built around the idea of ‘fluidity’ the new brand positioning came from insight which highlighted the company’s ability to respond personally to the customer’s electro-chemical needs and create bespoke solutions – hence ‘The Solutions People’.

Example of work done by Factor 3

Identity and Strapline

Example of work done by Factor 3

Corporate Brochure

Example of work done by Factor 3

Product Literature

Example of work done by Factor 3

Exhibition Stands

Example of work done by Factor 3

Trade Press Advertising

Example of work done by Factor 3

Packaging Design

Example of work done by Factor 3

Responsive Website

Winning made more fun

Having planned to launch the re-brand at a UK meeting of the international sales team, we worked with the Electrolube marketing team to have everyone’s new business cards pre-printed and handed them out at the start of our presentation, as a personal and tangible introduction to the new look and feel.

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

  • Gemma
  • Neil
  • Laura
  • Daniel

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