Eyetoons - The Board Game - Factor 3

Integrated Campaign

A rare adventure for Factor 3 into the heady world of FMCG, with the comically compelling Eyetoons – a name-that-tune cartoon game.

What was involved?

  • Email
  • PPC
  • Social Media
  • Website

Ginger Fox, a game development company based in Cheltenham (who knew?) approached us to help them launch Eyetoons the board game, with a brief to engage potential stockists and end customers.

Time and budget were tight, helping to dictate a digital focus to the planned activity, based around a microsite landing page, PPC and social media.

Engaged early in the process, we were able to not only contribute to a launch strategy but to the game itself, putting forward the ‘play that toon’ tagline, the idea of making the game board resemble a vinyl record and the playthattoon URL.

The immediacy of the Eyetoons concept, summed up by ‘crack the toon – name that tune’ was at the heart of a simple, fun web presence, supported by email, competitions, social and PPC. Social media contributed towards 66% of new users to the website, PPC recorded high click rates and average position was strong relative to spend in the 3-month run-up to Christmas.

Whilst it’s a truism that not everything that can be counted counts and not everything that counts can be counted, the game is now stocked in a wide range of outlets including Selfridges, Amazon, Debenhams and Firebox.

Example of work done by Factor 3

Responsive Microsite

Example of work done by Factor 3

Social Media and PPC

Example of work done by Factor 3

Email Newsletter

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

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