Interserve has an unswerving commitment to sustainability and wanted to bring their plans to life for their own people and the wider world.
The brief went a bit like this: “As you know, we are a FTSE 250 support services and construction company embarking on a ground breaking sustainability journey, which will be the foundation of our approach to every aspect of our business for the future, and we need to bring it to life. Any ideas?”
At heart, a lot of creative tasks are about distillation – taking a complex or multi-layered proposition and expressing it succinctly.
Interserve’s planned sustainability journey required us to distil not only a new corporate philosophy, but also the Plan’s 5 Outcomes, 15 Goals and 48 time-lined Targets into an at-a-glance solution. Under the expressive brand name ‘SustainAbilities’ and using smart infographics, we managed to pull it off in some style.
It’s no fun launching a major CSR initiative without a website to support it. Working in harmony with Interserve and their sustainability consultants, we designed, built, tested and launched the SustainAbilities site – from scratching our heads to ‘go live’ – in just five ‘exciting’ weeks.