Kensington Education Campaign - Factor 3

Video and Animation

Audience education is a key objective for the majority of organisations at some point, but when the product you’re selling is complex financial services, ‘educating’ suddenly becomes a more challenging concept.

What was involved?

  • Video
  • Whiteboard Animation

Educating brokers so that they understand what type of specialist cases Kensington will lend to was the ultimate goal, but achieving it in a way that was engaging and memorable for the audience is what would set this project apart.

Utilising whiteboard animation techniques and hours of hand-drawn elements, we crafted a number of engaging stories based on real case studies. Bringing a formal case study document off the page created something tangible to aid broker’s understanding of what Kensington had to offer; not only making them a more immediate consideration for specialist lending, but also positively impacting how brokers view Kensington as a brand.

Complex Income Mortgage

Failed Credit Score Mortgage

Example of work done by Factor 3

Campaign Promographic

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

  • Gemma
  • Prabha
  • Ali
  • Kay

© Copyright Factor 3 Communications Ltd. 2020 | Privacy policy | Cookie policy