We helped Kensington to share the salient facts surrounding their Self-Employed product by planning and delivering a campaign that provided a broad spread of media exposure. A simple message, combined with a bold simplified look, was reinforced in print, across digital platforms and through a national radio ad for an extremely effective campaign.
“We challenged Factor 3 to create a campaign that established Kensington as a recognised specialist for self-employed mortgage lending, and they delivered big time. The campaign included proposals for radio advertising, which was something that we had never considered possible within our budget. But it was possible; it was great fun to be involved in, and it established new levels of brand awareness that people still talk about.” Alex Hammond, Head of Marketing & Comms