As an agile, UK-based technology company, L3 TRL Technology tasked us with communicating their leading edge stance at every touchpoint.
It’s a scenario we encounter regularly. The client was working with a brand design and proposition which, over time, had grown stale and no longer reflected the dynamic, innovative and focused organisation they had become.
Our threefold task was to refresh the brand, better reflect the actuality of the company’s integrated solutions and re-engage staff with a compelling vision, mission and values.
With a strong internal marketing resource, the requirement was for a clear design logic, brand proposition and templates, which the client team could then bring to life.
So we focused on the ‘big idea’ and the brand foundations. Emerging from a series of workshops, we developed the ‘one step ahead’ proposition – an engaging expression of their ability (through innovation, partnership and best-in-breed manufacture) to stay ahead of evolving and emerging threats in the fields of electronic warfare and cyber security. That was allied to ‘the grid’ graphic – an incredibly versatile brand language, which subtly reflects the battlefield and network grids within which their technology is deployed.
Going the extra mile is often a tangible aspect of bringing Winning Made More Fun to life. And, in our still relatively short partnership, we have already seconded one of our team to help fill a resources gap in the client’s marketing department, hosted the client team for an InDesign masterclass, celebrated helping the client respond to a particularly tricky international task, and sourced a specialist photographer and videographer to work directly with the client.